The Baltimore Orioles on Monday announced that Don Rovak will join the organization as the chief revenue officer, focusing on revenue generation through ticket and corporate sales in both Baltimore and Sarasota, Fla., and creating local economic impact for the city, state, and surrounding area.

“We are excited to have such an incredible talent and industry leader join the Orioles at such a thrilling time for our organization,” shared Catie Griggs, Orioles president of business operations. “His expertise, passion, and creativity will be a tremendous asset to our club for years to come.”

Rovak joins the Orioles after just completing his 17th year with AMB Sports and Entertainment, a company comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore. With AMB Sports and Entertainment, Rovak’s responsibilities included Mercedes-Benz Stadium events, private events, and Falcons and Atlanta United ticket sales, service, and ticket operations departments.

Rovak has led the team that has sold out Mercedes-Benz Stadium for all Falcons games and United matches since its opening in 2017. He revolutionized benefits for Falcons season ticket members, including free tickets for road games, annual seat relocation, and pre-party invitations, among other enhancements. Under his supervision, in all seasons for Atlanta United, the team finished first in season tickets, group sales, and overall attendance. Additionally, Atlanta United holds many of the top single match attendance records in their short lifespan.

“I am thrilled to arrive in Baltimore, and to be a part of such a historic franchise with so much opportunity ahead,” shared Rovak. “I look forward to developing relationships with the fans and the corporate community as we embark on an exciting O’s season.”

Originally from St. Louis, Mo., prior to moving to Atlanta, Rovak was vice president of marketing & ticketing for the Memphis Redbirds, Triple-A affiliate of the St. Louis Cardinals. While there, the Redbirds opened AutoZone Park and annually ranked first or second in minor league baseball attendance. A graduate of Indiana University, he and his wife, Corrie, have two sons.