Executive Vice President, Brand Strategy and Growth
Joe Pohlad, who has served on the Pohlad Companies' Board of Directors since 2023, was named Executive Chair of the Minnesota Twins in November 2022. Joe provides day-to-day leadership, oversight and strategic guidance for the Twins' baseball and business operations.
During his first year as Executive Chair, Joe was instrumental in establishing, and now bringing to life, the organization's innovative new mission: To set the standard for a modern sports and entertainment brand that shapes a better tomorrow for all. At the league level, he is a member of Major League Baseball's Long-Range Planning Committee.
Currently in his 18th season with the Twins, Joe began his Pohlad Companies career with the club in 2007. He has held various positions within the organization, including in the areas of baseball operations, marketing and communications. As Executive Vice President, Brand Strategy & Growth from 2018-22, he had oversight of the club's brand marketing, content production, game day experience and innovation. Joe also spearheaded the creation of the Twins Accelerator program and led the development of the Twins' new marks and uniforms - which debuted to widespread acclaim in 2023. He was named to Twin Cities Business’ list of “100 People to Know” in 2020 and 2024.
In 2015, Joe became CEO of Go Media, home to radio station Go 96.3. Under Joe’s leadership, Go Media diversified its format and reach in the Twin Cities region. He led the transition of 96.3 from a classic rock and Twins Baseball format to modern alternative and, with the purchase of 95.3, launched a modern hip hop station in 2016.
Joe joined the Pohlad Foundation Board of Directors in 2017 and, along with his cousin Kiki, became the first grandchildren of Carl and Eloise to serve in this role. Upon its creation in 2020, he joined the foundation's Racial Justice Grants Committee, which plays a key role in advancing its Racial Justice program. Joe is also a founding board member of One2One Mentoring in Brooklyn Park and sits on the board of the Loppet Foundation.
Joe resides in Edina, MN, with his wife, Sara, and their sons Sam, Noah and Isaac.