A new free-flow facial authentication technology, resulting in a fast, hands-free, eyes-up entry into the ballpark for fans.

What is MLB Go-Ahead Entry?
Go-Ahead Entry refers to free-flow facial authentication-based technology, resulting in fast, hands-free entry into the park. The benefit of this technology is that you can experience entering the ballpark without presenting your ticket on your device. The latest in technology allows a fan to breeze through the lane while a facial authentication camera identifies you as a registered user and validates your ticket(s).

Who can enroll in MLB Go-Ahead Entry?
Enrollment is completely voluntary and is available to anyone 18 years of age or older with a MLB Ballpark account. Registration is available only through the MLB Ballpark app. Individuals under 18 may only enter through the Go-Ahead Experience with their registered parent or legal guardian who is consenting on their behalf.

How can I enroll in MLB Go-Ahead Entry?
The registration process starts with the MLB Ballpark app where you will register for the program. Once registered you can enter via the Go-Ahead entry lanes at the applicable participating ballpark(s). A ticket for the event is required for entry. Enroll in MLB Go-Ahead Entry »

What will I need to agree to?
All ticketed guests using Go-Ahead Entry, including guests in your party entering with you, will need to have their faces scanned and consent and agree to MLB's Terms of Use and Privacy Policy in order to participate.

What data will be collected?
In accordance with MLB's Privacy Policy, Go-Ahead cameras enabled by our service provider will capture your biometric data to create a unique numerical token associated with you. The footage, including any facial scans, will be deleted shortly thereafter. The unique numerical token will be retained and associated with your MLB account.

When can I register for MLB Go-Ahead Entry?
Registration can be completed at any time prior to entry. To ensure the fastest possible entry, we recommend registering in advance of arriving at the ballpark.

Once enrolled, are there any other actions I need to take prior to using the MLB Go-Ahead Entry?
No, once enrolled in MLB Go-Ahead Entry, there is no other action required for sign-up. Enrollment into the program does not guarantee entry into an event. All individuals in your party must be ticketed guests to enter.

What if I want to remove myself from MLB Go-Ahead Entry?
This program is completely voluntary. If you'd like to unregister, you can do so by navigating to your MLB account profile in the Ballpark app, selecting the “MLB Go-Ahead ID” link, and following the steps to un-enroll in Go-Ahead Entry.

Will my family and guests need to opt-in in order to attend a game?
When you arrive at the ballpark and you proceed through the Go-Ahead Entry lane, all individuals will be scanned by the facial authentication cameras for entry. Your family and guests will enter Go-Ahead Entry with you to enter the park if the tickets are on your MLB Ballpark app account. If you have guests that will be arriving at a different time or who do not wish to have their faces scanned, we recommend you forward their ticket ahead of entry. After receiving the ticket, they will have the opportunity to opt-in to the experience or can choose to enter at any standard entry lane.

What if my entire party is not present when I enter the lane?
You can forward your tickets to your guests using the MLB Ballpark app. If you choose not to forward your tickets and they are on your MLB Ballpark app account and your entire party is not present, you can use any standard entry gate.

What if my guests don't want to participate in Go-Ahead Entry?
In the event that your guest is not interested in participating, you can forward the ticket to your guest from the MLB Ballpark app. Your guest can enter through any standard entry gate by scanning their ticket from the MLB Ballpark app. If they haven't already, your guest will need to download the MLB Ballpark app and create an MLB account in order to access and use the forwarded ticket(s).

What if my group includes children under the age of 18?
If you are enrolled in MLB Go-Ahead Entry, your own child(ren) or ward(s) can enter the game with you as part of your ticketed group. If there are any minor children in your group and you are not their parent or legal guardian, your party will need to enter through any standard entry gate, scanning their tickets from the MLB Ballpark app.

Will I need to show my ticket(s)?
You will not need to show your ticket(s) at entry, but be sure you can access your ticket(s) in the MLB Ballpark app for entry into other areas or to use any value loaded onto your ticket(s). You will need to show your ticket(s) in the Ballpark app to access your seat(s).

How will promotional giveaway items work with Go Ahead Entry?
All members of the party must be present to receive a promotional item at the gate. If they are not present, fans are asked to forward their tickets to their guests using the MLB Ballpark app to receive their items as they enter, subject to availability of the item.

When entering through Go Ahead Entry, you are agreeing that all tickets in your account will be scanned, and you will receive only one (1) giveaway item per person entering at that time. Any additional tickets on the account will be scanned and will not receive a giveaway.

What if I'm wearing a face mask, hat, glasses, or have facial hair?
Face masks, hats, glasses, colored contacts, head scarves, or facial hair should not affect the scanner. The vast majority of sunglasses, face paint schemes, and sequins will also not impact the scanner.

What happens if my face is not matched at the Go-Ahead Entry lane?
If we are unable to match your face at the entry lane, we'll have the ability to scan your ticket directly from the MLB Ballpark app.

How is the information that MLB collects secure?
The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures designed to protect fan information from unauthorized access, disclosure, use, and modification that follow or exceed industry standards for security. We regularly review our security procedures and evaluate applicable new technology to keep our methods up to date.

Will Go-Ahead Entry be available at other Ballparks?
The Go-Ahead Entry experience will be available at select Major League ballpark locations in 2024. Once registered, you will see a Go-Ahead Entry badge on their ticket in the Ballpark app for any participating MLB ballpark where Go-Ahead Entry is supported.

Where do I enter Kauffman Stadium to use Go-Ahead Entry?
Go-Ahead Entry is available at Gate B and Gate D.

Who can I contact if I am having issues with enrolling in MLB Go-Ahead Entry?
Contact: Guest Services at [email protected] or call 816-504-4040 Option 5.