Director - Food, Beverage & Retail
Ashley Ficken is entering her 9th season with the Royals, currently managing our partnership with Aramark Sports + Entertainment. Her role includes overseeing the food, beverage, and retail strategy and operations.
Ashley started as an intern in 2016 and since served as a coordinator and manager of authentic merchandise sales, primarily responsible for autographed and game-used memorabilia. In 2021, Ashley was promoted to help oversee the Aramark partnership, where she has helped execute various programs like City Connect and the value menu.
Ashley attended the University of Central Missouri (UCM) for her undergraduate degree as a marketing major in 2017 and proceeded to earn an MBA with an emphasis of management and organizational leadership in 2022. A native of Odessa, Missouri, Ashley currently resides in Raytown, Missouri.