Senior Vice President, Marketing
Travis Dillon joined the Texas Rangers as Vice President, Marketing in September 2018 and was promoted to Senior Vice President, Marketing in January 2023. He leads the marketing team responsible for brand and creative strategy, fan insights, media buying, social media, influencer marketing, digital marketing, content, brand identity/design, multicultural marketing, experiential/event marketing, fan engagement and fan growth.
Dillon joined the Rangers after 13 years with The Marketing Arm where he was a Senior Vice President on the AT&T account responsible for managing and activating their portfolio of sponsorship properties domestically and abroad. Prior to his time at TMA, Travis worked at TracyLocke, Jack Morton and Ogilvy where he was on the account service teams for Pepsi, Taco Bell, Chevrolet, General Motors, Mattel, FedEx and Visa. Dillon started his career at Country Music Television where he was a Special Projects Manager responsible for planning and executing experiential marketing events across the country.
Travis grew up in Dallas, where he attended Hillcrest High School. He graduated from Vanderbilt University with a Bachelor of Arts in Communication Studies. Travis and his wife Caonha live in Southlake and have a daughter Coco (10) and son Fitz (7).