Levi’s® remains committed to supporting organizations that are addressing gun violence through advocacy and community violence intervention methodologies, which is why we’re so proud to team up with the Giants to highlight LIVE FREE as the 2021 Community Advocate — an annual program between Levi’s® and the Giants that elevates and supports the work of a non-profit in the San Francisco Bay Area that is making a real impact. LIVE FREE mobilizes the faith community to reduce the number of gun-related shootings and homicides, decrease the number of individuals incarcerated and increase opportunity for those caught in these deadly cycles.
THE STORY
LIVE FREE
With over 118 million people attending weekly services in over 350,000 congregations across the U.S., we believe that a social justice revival within our faith institutions would transform our nation’s hearts and minds, and ultimately, the policies and practices that perpetuate these evils. With hundreds of congregations as well as countless leaders and movement partners throughout the country, the LIVE FREE Campaign is working to end the scourges of gun violence, mass incarceration, and the criminalization of Black and Brown bodies that tears at the soul of our society.
THE COLLABORATION
THE ARTIST
LeRoid David is a freelance illustrator and graphic designer from San Francisco. His artwork reflects his passion for pop-culture, sports, and community. The SF State alum has worked for various industries and personalities- from film to radio, music, pro sports, restaurants, breweries, and non-profit organizations. In recent years, his art has been featured with the 49ers, Golden State Warriors, San Jose Sharks, Sacramento Kings, and NBC Sports Bay Area.
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