Account Services Executive & Spanish Broadcast Coordinator
Celina joined the Cardinals organization in July, 2008 as the Finance & Administration Assistant, and moved into the team’s Corporate Sales department in 2013. In her role as Corporate Sales Account Services Executive, she manages asset execution for a number of Corporate Sales partners. She helps the team meet its goals for new corporate business by prospecting for potential clients, with a particular focus on Hispanic marketing.
In a dual role, Celina also serves as the Cardinals’ Spanish Broadcast Coordinator, working closely with the Spanish Broadcasters to create a team atmosphere and good working relationships within the broadcasting group and across all departments in organization. Her responsibilities include planning and managing the broadcasters’ schedule for activity related to outreach and connection initiatives (e.g., the “Play Ball” and “Ponle Accento” programs). She has worked to enhance and grow events, such as Fiesta Cardenales, designed to build awareness with Hispanic markets, connecting the Cardenales with future fans and customers.
Prior to Celina’s work to develop Hispanic-focused activations with the St. Louis Cardinals, there was limited outreach to the Hispanic community. Celina has leveraged her position in Corporate Sales to initiate, build, and implement a much more welcoming environment at Busch Stadium for the Hispanic community of the Greater St. Louis area. Through efforts such as the sponsorships, Spanish radio broadcasts, community outreach and theme night initiatives, she has helped to build exposure for the variety of Hispanic cultures on and off the field, as well as highlighting and embracing that culture with fans at Busch Stadium.
Celina was nominated by her peers for the 2021 Adelante Awards Civic Award of the Year for the Hispanic Chamber of Commerce of Metro St. Louis.
Celina is a member of St. Elizabeth Catholic Church in Granite City, IL. She and her husband, David, live in Pontoon Beach, Ill. They have three sons. Bryan, Bryce and Brayden, daughter-in-law Abby, and granddaughter Liv.
When she's not busy with work, Celina loves spending time with family and friends. She enjoys the beach, Blues hockey, and live concerts, and recently started playing golf.