Here's how Brewers gave back to their community this year
This story was excerpted from Adam McCalvy's Brewers Beat newsletter. To read the full newsletter, click here. And subscribe to get it regularly in your inbox.
MILWAUKEE -- As he rose through the pro baseball ranks, Freddy Peralta always had a sense of the possibilities. But it wasn’t until he attended a scholarship presentation for Latino students in 2021 that he saw the true scope of how a Major League ballplayer can impact his adopted community.
“You look around and say, ‘This is something good,’” Peralta said after being named the Brewers’ nominee for the 2024 Roberto Clemente Award for civic involvement. “That’s why I keep doing it.”
That’s why Brewers Community Foundation keeps doing it after 15 years and more than $60 million raised for good causes all across the state of Wisconsin. The club’s charitable arm, founded in 2010 to run parallel to the Community Relations department, released an annual report on Monday that catalogued its efforts.
One number stood out: 100 percent. That’s the participation rate of Brewers players this year thanks to the likes of Peralta, who helps to encourage young players to take part in the same way Wily Peralta, Martín Maldonado and others once did for him.
Here are some of the highlights from BCF’s box score in 2024:
• It raised more than $4.5 million through events, programs, donations and related initiatives, pushing the grand total beyond $60 million since BCF’s founding 15 years ago.
• About 200 nonprofits throughout Wisconsin received support from BCF this year. The largest grants went to Sojourner Family Peace Center (Wisconsin’s leader in domestic violence prevention and intervention services), Alex’s Lemonade Stand Foundation (which funds research and supports families affected by pediatric cancer), League of United Latin American Citizens, the Milwaukee Public Library and Milwaukee County Parks.
• The Brewers’ 50/50 Raffle had a record-setting year, raising more than $3 million. That brought the total funds raised since 2010 to $28,771,110, 50 percent of which goes directly to nonprofit organizations.
• Through the Brewers’ “Beyond the Diamond” initiative, players, coaches, and front-office staff combined for about 120 appearances and contributed more than 5,900 hours to support nonprofits including Boys & Girls Club of Greater Milwaukee, Milwaukee Public Schools, Ronald McDonald House Charities and more.
• BCF hosted marquee events in addition to those appearances. Players and volunteer kids teamed up to put together 100 bicycles at the Brewers' Bike Build. More than 1,000 baseball and softball players participated in the seventh annual Play Ball Weekend, an MLB league-wide initiative. And in the biggest single day of events, Brewers players, coaches and staff dispersed around southeastern Wisconsin to deliver surprise acts of kindness as part of the team’s #KindnessInMKE initiative, donating $50,000 to the community. As part of the day’s events, the Brewers’ bullpen “Firemen” delivered groceries and small kitchen appliances to Milwaukee Fire Department Station 33 and stayed for a group lunch.
• It wasn’t just players. The Brewers’ front-office staff launched the season of giving with a campaign to combat housing insecurities. This effort supported five community partners with 200 carte packages and a $5,000 grant for basic needs: Dominican Center, Pathfinders, The Cathedral Center, UMOS Latina Resource Center and Center for Veterans Issues.
• Fans played a role, too. Besides their financial contributions to the 50/50 Raffle, fans donated everything from winter clothing to pet supplies to non-perishable food via four Drive for Charity events in 2024, marking the 20th anniversary of that program.
“Brewers Community Foundation recognizes the support from generous Brewers fans, players, partners and staff and their involvement in many community efforts to raise money for these community organizations,” BCF Executive Director Cecelia Gore said in Monday’s news release. “I am proud of the grants we provide throughout Wisconsin to support health, education, recreation and basic needs. We see the impact this support has on essential nonprofit organizations and the people that rely on them.”