Front Office Roster

Derek Schiller

President and CEO, Atlanta Braves

In his 20th season with the Atlanta Braves, President and Chief Executive Officer Derek Schiller manages all business and ballpark functions of the team. Schiller oversees revenue-driven areas including corporate partnerships, ticket sales, broadcasting, licensing, special events, retail merchandise, and concessions, plus all service-driven departments including client services, guest services, ticket operations, alumni relations, communications, community relations, marketing, people capital, and ballpark operations. As part of his role, Schiller sets the strategic vision for the Atlanta Braves, guides the Braves brand, champions innovation across all areas of the business, and manages the wide array of talented Braves employees.

Outside of the ballpark, Schiller and the executive team have guided the philosophy behind The Battery Atlanta to ensure a seamless integration with Truist Park, in both an aesthetic and strategic capacity. This new approach to adding a massive real estate development as part of a new ballpark has been recognized around the world.

Schiller has been a key factor in guiding the front office to further increase sales and visibility, improve customer service, and become an industry leader with innovations within the business of professional sports, particularly with business analytics and processes, fan engagement, and mobile ticketing and ordering. He also oversaw the addition of the team’s diversity and inclusion marketing department, the first team in Major League Baseball to have a defined department within the diversity engagement space.

Under Schiller’s direction, the Braves have introduced many technical developments including digital ticketing, variable and dynamic pricing, and a Customer Relationship Management system that has enhanced customer service and data management for both corporate partners and ticket holders. During his tenure, the organization has also placed a focus on expanding fan outreach by creating engaging content on all social media platforms.

Schiller works closely and collaboratively with Braves Chairman Terry McGuirk, President of Baseball Operations Alex Anthopoulos and President of Braves Development Company Mike Plant.

Additionally, Schiller oversees all broadcasting relationships, which include Braves television partner Bally Sports South and Bally Sports Southeast, as well as the team’s radio partner, Dickey Broadcasting, and the Braves Radio Network of affiliates across the Southeast.

As part of the Braves’ executive leadership team, Schiller was instrumental in securing plans for Truist Park and The Battery Atlanta and played a pivotal role throughout the design and execution phases of the project. Collaborating with Truist Park planners and architects, Schiller and the executive team tailored the ballpark to authentically represent the organization and its rich history, while creating unique gameday experiences for fans and visitors. Schiller’s emphasis on innovation was the driving force behind many of these enhancements, along with technology partnerships that made Truist Park the most technologically advanced venue in all of sports.

Schiller joined the Braves in November 2003 as senior vice president of sales and marketing and was promoted to executive vice president of sales and marketing in August 2007. He came to the Braves after serving as vice president of sales and marketing for the Atlanta Thrashers hockey team since 1998. In that position, he led the development of the Thrashers as an expansion franchise in the National Hockey League, which included the management of all business operations and marketing.

Before joining the Thrashers, Schiller served as vice president of business development for the New York Yankees from 1996 to 1997. While there, he was responsible for all revenue-producing and related functions, including sponsorship sales, marketing, ticket and suite sales, publications, concessions and merchandising, fan services and licensing. He was instrumental in putting together one of the largest sponsorship deals in sports between the Yankees and Adidas.

Schiller earned a degree in engineering from Vanderbilt University. He is on the board of directors of the Metro Atlanta Chamber of Commerce, serves as an executive board member of the Atlanta Convention and Visitors Bureau, and is a board member of the Atlanta Sports Council, the Cobb Chamber of Commerce, and the Jack and Jill Late Stage Cancer Foundation. He also serves on the Truist Atlanta Advisory Council and a number of MLB committees.

Schiller is an alumnus of Leadership Atlanta and supports several metro Atlanta charities. Schiller and his wife, Kristin, live in Atlanta and have two children, Luke and Carson.