Senior Vice President/Ticket Sales
William Droste was named Senior Vice President/Ticket Sales in February 2019, after serving as Vice President of Ticket Sales and Premium Packages from 2015-2019. In his role, Droste oversees the Group Sales, Premium Sales and Game Events and Services departments as well as the Red Sox Sales Academy. These departments sell, market, and service all day of game suites, premium hospitality areas and group sales packages at Fenway Park. In addition, they sell special event tickets, premium season tickets, and regular season ticket packages.
Prior to 2013, Droste's responsibilities were primarily focused on premium suites and hospitality sales. Over his seven-year (2006-12) stint with the Premium Sales department, Droste nearly tripled premium hospitality revenue, and redesigned the department's sales, reservations, and servicing systems. Several unique revenue streams conceived by Droste such as Rain Out Insurance, the Limo Package, the Backyard BBQ, and Ultimate Monster, among others, resulted in significant overall growth for the department. Since 2013 he has doubled the Group Sales department revenue, overseen over $100 million in Sales Academy New Season Ticket sales and more than quadrupled Premium Sales revenue from what it made when he started in Premium in 2006.
In September of 2016, then COO now CEO Sam Kennedy called a small 5 person "sales brainstorming" meeting where Droste proposed the idea for what is now the Jim Beam Dugout which debuted in 2018 and has already generated over $5M in revenue.
Droste began his Red Sox career in December 2003 as a Ticket Sales Associate after graduating from Hamilton College in the same year. A native of Watertown, MA, William currently resides in Jamaica Plain with his wife, Alyssa.