Los Angeles Dodgers and travel company JTB announce multiyear agreement

March 26th, 2025

LOS ANGELES – The Los Angeles Dodgers have entered into a multi-year partnership agreement with JTB that makes the Tokyo-based travel company the Official Japanese Tourism Partner of the Dodgers, making it the first company in Japan to secure such a partnership. In this capacity, JTB will collaborate with the team to enhance the experience for Japanese fans attending Dodger games, leveraging its expertise in travel and hospitality.

JTB will be the presenting sponsor of the Dodgers’ successful Japanese-language stadium tours, which offer a multi-level experience that includes opportunities to see the most cherished memorabilia in franchise history. JTB guests will also have priority access admission that enables them to enter the stadium one hour before gates open to the public. Further, JTB will operate round-trip shuttle buses directly from major hotels in Los Angeles, providing smooth and comfortable transportation to Dodger Stadium.

“The Dodgers are happy to join with JTB on this multi-year partnership,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “Through our mutual collaboration, we look forward to building upon the fun-filled atmosphere that our friends from Japan and elsewhere enjoy at Dodger Stadium, and we welcome all on our exciting pursuit of another World Series championship.”

In January 2024, JTB became the only MLB Official Partner in Asia with travel and hospitality rights, to allow customers from various countries outside the United States to enjoy watching baseball games and to continue increasing the number of fans. JTB has been cooperating to expand awareness and promote MLB in Asia.

“The excitement surrounding the Los Angeles Dodgers is reaching new heights in Japan in 2025, and JTB is thrilled to be Official Japanese Tourism Partner of the Los Angeles Dodgers,” said Eijiro Yamakita, JTB President & CEO. “We are delighted to collaborate with the Dodgers, with the hope of bringing more joy to baseball fans around the world.”

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