Los Angeles Dodgers and Kosé agree to multi-year partnership
LOS ANGELES – The Los Angeles Dodgers and Kosé Corporation have announced a multi-year agreement between the franchise and the Tokyo-based personal care company.
Per the agreement, Kosé messaging will be prominently featured on DodgerVision throughout the season, and the company will also enjoy strategic product placement within Dodger Stadium.
“Kosé and the Dodgers offer each other the opportunity to expand our brand identities into new markets,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “This partnership exemplifies how well companies can come together for mutual benefit, and we express our sincere appreciation for Kosé as we embark upon this journey.”
Founded in 1946, Kosé focuses on the manufacturing and marketing of specialty and everyday cosmetics to a wide range of customers. The company specializes in unique and high-value exclusive products, particularly among high-prestige and prestige brands, as well as inexpensive and affordable cosmetaries (a word combining “cosmetics” and “toiletries”).
Said Kosé Corporation: “With this partnership agreement with the Los Angeles Dodgers, we hope that many Americans, including Dodgers fans, will become familiar with the corporation and the Kosé brand.”