Los Angeles Dodgers and Daiso enter into multi-year partnership
LOS ANGELES – The Los Angeles Dodgers have announced a multi-year agreement with DAISO, creating a partnership between the team and the Hiroshima, Japan-based retailer.
In this arrangement, DAISO will have prime placement in the media backdrop for player interviews and enjoy signage behind home plate at Dodger Stadium and the Dodgers’ Spring Training home at Camelback Ranch in Glendale, Arizona. In addition, the Dodgers will celebrate DAISO as a presenting partner of the Shohei Ohtani Bobblehead promotional giveaway August 28.
“DAISO and the Dodgers form a great team, each raising the other’s exposure and stature,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “DAISO is a brand with high loyalty among its clientele and poised to scale even greater heights this year. Needless to say, this dovetails with the status and ambitions of the Dodgers, and we could not be more pleased to take the field in this win-win relationship.”
With stores in 26 countries and regions across four continents worldwide, DAISO offers a range of more than 76,000 items at consumer-friendly prices. In 2005, the company opened its first store in the United States, where it now has nearly 100 outlets, including more than 25 within 25 miles of Dodger Stadium.
“This collaboration signifies a shared commitment to excellence, community engagement and the pursuit of greatness,” said Daniela Davis, VP of Marketing for DAISO US. “As DAISO continues to expand its global presence, this sponsorship represents an incredible opportunity to connect with fans and support the beloved Dodgers team. We are incredibly excited about the possibilities that lie ahead and look forward to a successful partnership between DAISO and the Los Angeles Dodgers!"