Los Angeles, CA, August 2, 2024 — Batter up…! Hidden Pigeon Company (HPC), the dynamic new multiplatform kids and family content company that is extending the reach of award-winning children’s author/illustrator Mo Willems’ beloved character brands, has “teamed up” with New Era Cap, LLC and OT Sports for official co-branded licensed New York Yankees caps and apparel. The new merchandise for kids and adults featuring The Pigeon and Elephant & Piggie is now available at Yankee Stadium.

“We are absolutely thrilled to be working with the famed New York Yankees and these amazing partners, New Era Cap and OT Sports,” said Tori Cook, SVP, Franchise Management at HPC. “This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run.”

“The Pigeon and Elephant & Piggie are beloved characters, and this collaboration provides a special opportunity for devotees young and old to have merchandise that reflects their enthusiasm for Willems’ timeless books and the New York Yankees,” said Marty Greenspun, SVP of Strategic Ventures at the New York Yankees. “The collection was a lot of fun to put together, and we can’t wait to see fans enjoying it.”

The new co-branded merchandise is being debuted in advance of two Mo Willems Family Days at Yankee Stadium — The Pigeon Day on Saturday, August 3, and Elephant & Piggie Day on Sunday, September 1. Fans who purchase special event tickets for these dates will receive limited-edition collectible bobbleheads of The Pigeon (Aug. 3) and Elephant & Piggie (Sept. 1). And to further celebrate the initiation of the partnership, The Pigeon (in large mascot form) will greet special event attendees on Aug. 3, and Willems will throw out the game’s ceremonial first pitch.

“New Era is proud to be a part of this collaboration between Hidden Pigeon Company and the New York Yankees,” said Mark Maidment, SVP, Marketing & Brand, New Era Cap. “These events will be a unique experience for all parties involved and we are excited to be a part of them.”

New Era Cap has created an adjustable baseball cap that couples the Yankees’ iconic NY logo with images of Mo Willems’ characters dressed in signature Yankees pinstripes. The caps are available with The Pigeon or with Elephant & Piggie in both children’s and adult sizes.

“OT Sports is honored to partner with Hidden Pigeon Company and the New York Yankees to bring fans a fun line of quality apparel featuring The Pigeon and Elephant & Piggie,” said Scott Gollnick, EVP, OT Sports. “This is a unique and exciting co-brand that will have something for everyone in the family, and we are thrilled to be a part of it.”

OT Sports has introduced a wide range of apparel, including co-branded t-shirts and sweatshirts for men, women, and children. The products feature the characters suited up in Yankees jerseys and ready to play ball!