MILWAUKEE – The Milwaukee Brewers today announced a multi-year sponsorship agreement with Reyes Coca-Cola Bottling, establishing Coca-Cola as the exclusive soft drink partner and “Official Fan Refreshment” of the Club. Beginning with the current season, and for the first time at American Family Field, fans will be able to enjoy the Coca-Cola line of soft drinks throughout the ballpark – at all concessions, Grab n’ Go kiosks, through vendors in the stands and at the Restaurant To Be Named Later.

As part of the agreement, Coca-Cola proudly acquires naming rights to the “Coca-Cola Family Sections,” the designated seating sections on the Loge (217), Club (309) and Terrace (417) Levels that do not allow alcohol. Further, a “Coca-Cola Family of the Game” will be identified each Sunday home game and recognized on the scoreboard. Additional signage and in-game promotions are included in the partnership.

“We are excited to bring two great brands – Coca-Cola and the Brewers – together at American Family Field,” said Pat Witte, Reyes Coca-Cola Bottling Midwest Chief Customer Officer. “It’s a privilege to take part in the Brewers fan experience as they enjoy America’s favorite pastime.” 

“We are pleased to begin a long-term partnership with Coca-Cola and offer their line of iconic products at American Family Field,” said Brewers President – Business Operations Rick Schlesinger. “For many fans, an ice-cold Coca-Cola is the perfect accompaniment to a day at the ballpark. We look forward to launching this partnership and further enriching the fan experience at American Family Field.”