The St. Louis Cardinals and bet365 announced today that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.
The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.
As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.
“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.
“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner,” said Bill DeWitt III, President of the St. Louis Cardinals. “This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”
Although Missouri voters recently legalized sports betting in the state after the passage of Amendment 2 in last November’s general election, legal sportsbooks are not expected to begin operating until the second half of 2025 when state regulators establish and codify rules for prospective operators.
Fans are encouraged to download bet365’s mobile sportsbook app in anticipation of sports betting going live in Missouri later this year. Fans located in surrounding states where legalized sports betting is live including Illinois, Indiana, Iowa, Kentucky and Tennessee can download the bet365 app to place wagers on a wide range of live in-game and pre-game sports from across numerous leagues including MLB, NFL, NBA, NHL and MLS.