MILWAUKEE – The Milwaukee Brewers announced today a multi-year partnership with Fleet Farm, establishing the Wisconsin-based company’s support of several fan-favorite experiences, as well as including branding and online assets displayed throughout Miller Park, Helfaer Field and American Family Fields of Phoenix. Headquartered in Appleton, Wisc., and expanding throughout the Midwest, Fleet Farm has long served hardworking families offering high-quality, value-priced merchandise.
 
“Fleet Farm has been a staple in Wisconsin for more than sixty-five years, and we know that there will be great synergies between our two iconic brands,” said Rick Schlesinger, Brewers President – Business Operations. “We look forward to creatively activating our partnership in further enhancing the Miller Park experience for everyone.”
 
As part of the partnership, Farm Fleet will see activations through various Brewers community programs. Fleet Farm will become the title sponsor for the popular Brewers Baseball Academy, hosted at more than a dozen locations around the state and open to youth ages 6-14.

Further, Fleet Farm will support several fan-favorite experiences including Field of Sweet Dreams, Boy & Girl Scout Day at the ballpark, and the 5K Famous Racing Sausages Run/Walk to benefit Brewers Community Foundation with raised dollars supporting Fisher House Wisconsin. Many of these events were postponed or moved to a virtual experience in 2020, with plans to resume in 2021.
 
“Fleet Farm is proud to be a strong, local community partner,” said Heath Ashenfelter, Fleet Farm EVP, Chief Merchandising & Marketing Officer. “We are excited to work with the Brewers to bring our two iconic Wisconsin brands together to engage our customers.”
 
While Fleet Farm offers something for everyone, it is especially known for its highly anticipated Toyland holiday tradition for more than 60 years and its annual Orange Friday sale that kicks off firearm deer season in Wisconsin, Minnesota, Iowa and South Dakota.