MINNEAPOLIS -- Fans visiting Target Field this season will be treated to a reconfigured experience at Gate 34. The changes, unveiled by the Twins on Monday, feature 9,300 square feet of additional space that includes a canopied market highlighting merchants from around Twins Territory and a family-oriented turf lawn area for gatherings before, during and after Target Field events.

The Twins also unveiled their new "living wall" batter's eye design in center field, featuring more than 5,800 individually installed sea green juniper plants, and enhanced ballpark access and security features around the stadium, including a new partnership with secure identity company CLEAR.

"Each and every year, Twins ownership challenges us to reimagine this ballpark," president Dave St. Peter said. "How can we make it better? And as we work to enhance Target Field every year, we do so thinking about our fans, our partners, our neighbors and our players."

The Twins hope the new Gate 34 area, the "front door" to the stadium, will have a farmer's market-like feel and integrate seamlessly into the rest of the ballpark with unobstructed views of the playing field. The area will feature a rotating selection of interactive activities, including pop-up shops, lawn games and live music.

The vendors at the marketplace will also rotate every series, featuring food, drink, arts and accessories with a focus on inclusivity. The Twins plan to highlight local businesses owned and operated by women and diverse groups, brands that give back to the community, heritage brands and businesses that are up-and-coming.

"The turf area inside the facility here will have tremendous flexibility, as will everything in the Gate 34 experience, whether it's a pop-up store scenario like we see now, or if it's a concert or an autograph session for kids," Twins senior vice president of operations Matt Hoy said. "Flexibility is what it's all about."

The right-field gate will also feature two new entry points and a dedicated lane for CLEAR members in order to ease congestion and facilitate entry to the ballpark.

The self-irrigating "living wall" beyond the center-field fence, covering 2,280 square feet, is the first of its kind in Major League Baseball and it will serve as a consistent, stationary backdrop for hitters. The juniper plants will be installed every March and removed at the end of each season for winter care.

"Since 2011, the Target Field batter's eye has been a focus of fan feedback and scrutiny," St. Peter said. "Today, we are thrilled to unveil a new batter's eye solution, which is one of the largest living walls in this country. We believe Target Field's living wall will not only meet playability expectations, but also meet the aesthetic and sustainability standards this ballpark is so known for."