Rangers partner with Rival to launch Rangers Gaming
NEW YORK – In collaboration with Rival, Major League Baseball’s (MLB) 2023 World Series Champion Texas Rangers will launch “Rangers Gaming,” the club’s official interactive gaming community for fans to connect online, starting with its inaugural tournament on March 18 featuring Call of Duty.
“We’re really excited to team up with Rival as it will help us to meet and engage the next generation of Rangers fans in their playing field. The gaming space is massive, and growing, and we’re looking forward to learning and expanding our brand presence in this space,” Travis Dillon, SVP of Marketing, Texas Rangers.
Rangers Gaming will bring together the team’s fans in its official gaming community through engaging esports experiences and tournaments. Next week’s launch on March 18 will feature Call of Duty, with a diverse lineup of tournaments planned for future programming, including a variety of game titles plus MLB The Show.
Rangers Gaming launches on Rival’s newest platform, Rival X, which provides open access for gamers to host tournaments with friends, fans or join existing tournaments across the Rival community. Rival X also features a live leaderboard and unique profile upgrades, trophies and experience points.
“We’re thrilled to introduce the Texas Rangers as our 2nd MLB partner. This partnership offers Rival the opportunity to showcase a number of product advancements we’ve made over the last year with one of the league’s most storied and innovative franchises,” said Rival CEO Matt Virtue. “Rangers fans will find themselves at the center of this new customizable experience – offering a fresh and authentic connection to the games and the club they love.”
Rival powers the gaming communities of more than 40 partners worldwide, across sports properties, media, tech, and brands, including organizations across NFL, NBA, NHL, MLS and English Premier League. Rangers Gaming marks the launch of its second partnership with an MLB team.
To join the Rangers Gaming and learn more about future tournaments, prizes, rules and additional games to be featured, visit https://www.rivalx.gg/TexasRangers.