MLB unveils All-Star House in Los Angeles
Content Creation Hub in Hollywood Hills Offers Influencers & Celebrities a Look at MLB All-Star Week Through the Lens of Baseball Lifestyle “Off The Field”
New to this year’s All-Star Week slate of activations is The All-Star House, MLB’s social hub for creators, celebrities, and influencers to create content around unique experiences. The space is located in the heart of the Hollywood Hills and is equipped with exciting and immersive experiences tied to baseball and its cultural connections to music, food, gaming, fashion, and art.
The house, which will be active from Friday, July 15 – Sunday, July 17, is outfitted with batting cages, an MLB The Show gaming room, celebrity gifting suite, art installations and photo ops, large screen TVs throughout the space for viewing of All Star Week activities, an in-ground pool, a live DJ and other special activations with official MLB sponsors including Apple, Budweiser, Corona, Gatorade, Hyperice, Nike and T-Mobile. The 2022 MLB Creator Class, a group of content ambassadors who highlight the game on and off-the-field through their social platforms, will be based there and select influencers and celebrities will have the opportunity to experience the creative space during special events planned throughout the weekend.
Programming at All-Star House Includes:
- All Star House: Early Access Media Preview Event (details below)
- Apple TV+ Friday Night Baseball Watch Party featuring Pittsburgh Pirates at Colorado Rockies & Arizona Diamondbacks at San Diego Padres
- Advance Screening of ESPN Films’ latest documentary series The Captain
- 2022 MLB Draft Viewing Party
- MLB The Show Tournament Training for MLB Creator’s Cup
- The first live Verzuz Latin Music DJ battle between DJ Nelson and Luny from Luny Tunes. The immersive streaming event is presented by T-Mobile & Corona. Verzuz, the online award-winning, multi-media platform launched by Swizz Beatz and Timbaland, averages 1 million viewers across all platforms.