Major League Baseball’s dedication to service and community-building is evolving to its next stage, elevating its social responsibility efforts to new heights in the league’s history.

On Wednesday, MLB announced the debut of one unified social responsibility brand, “MLB Together,” the league’s new platform emphasizing baseball’s efforts to make important societal contributions through the power of partnership and community.

MLB Together will embody the sport’s guiding principles of community engagement, nonprofit partnerships, social impact and volunteerism. The platform will also feature a new mental health wellness initiative geared toward fans featuring three-time All-Star and recent cancer survivor Liam Hendriks as an MLB Together Ambassador.

MLB Together will serve as an ongoing call-to-action for everyone across the game, including fans, to get involved in their communities through a diverse offering of goodwill, legacy and charitable programs. More information about this work, which MLB, its clubs and its partners have been committed to for decades, is available at MLBTogether.com. As part of the launch, MLB is debuting a new MLB Together video spot featuring Major League players, including Roberto Clemente Award winners Adam Wainwright and Nelson Cruz.

By placing its charitable efforts under a recognizable brand, MLB hopes to empower global communities where its fans and players live or work, enacting social change through sport.

“MLB Together represents the very best of what our sport means to our fans and our communities,” Commissioner Rob Manfred said in a statement. “Baseball’s ability to bring people together through shared values and addressing common causes has helped secure the game’s status within our culture. We look forward to working with our clubs, partners, players and fans to make a meaningful community impact through the MLB Together platform.”

MLB Together’s seven pillars and corresponding guiding principles are all tenets of the league’s existing community efforts: youth empowerment; diversity, equity & inclusion; domestic & physical safety; health research & resources; military families & veteran resources; disaster relief; and MLB Green. Through strengthening relationships with the league's current national nonprofit partners (Boys & Girls Clubs of America, Jackie Robinson Foundation and Stand Up To Cancer), MLB plans to continue to positively impact its communities each day.

Through the league’s most forefront legacy events -- namely, Jackie Robinson Day and Roberto Clemente Day -- MLB Together will be pushing initiatives that look to close equity gaps for underrepresented communities. With surrounding events such as Mother’s Day, Father’s Day, Childhood Cancer Awareness Day as well as Lou Gehrig Day (another legacy event), MLB Together will continually strive to contribute to cancer and ALS research, dedicated to being part of the fight to find a cure.

In addition to the seven pillars, MLB Together will feature a brand-new initiative, increasing the breadth and width of its impact. MLB will undergo a new youth mental health program, showcasing its full-fledged support of mental health issues, encouraging young people to ask for help when in need and educating them on positive mental health & wellness.

Launching during Mental Health Awareness Month, the campaign focuses on public awareness and de-stigmatization, providing necessary education and countless resources (including a 24/7 Crisis Text line that offers crisis support in English or Spanish), and positive stories from MLB players about mental health within baseball.

The program will revolve around the following:

Awareness -- Sharing inspiring and powerful stories of influential baseball figures, including players.

Education -- EverFi will operate an online educational course for students in grades 8-10 within all 30 MLB club regions. The course will consist of six 10-minute online modules around understanding mental wellness.

Support -- In partnership with Crisis Text Line, MLB and its clubs will share information about how young fans, parents and anyone engaged with our game can receive FREE and anonymous mental health and crisis support, in both English and Spanish, to address anxiety, depression, grief, and self-harm. The Crisis Text Line information, which is to text “MLB” to 741741, will be displayed throughout all ballparks, on MLB Network and on various MLB digital platforms.

PSA -- MLB will debut a new public service announcement featuring MLB players, including Carlos Correa, Austin Meadows, Carlos Rodón, Kenley Jansen, CJ Abrams and Kolten Wong, among others. The PSA will air in MLB ballparks, during national and local MLB games and across MLB media platforms.

Part of MLB Together’s efforts will involve growing the game’s influence and impact outside the sport of baseball. Recognizing the power that influential cultural voices have at bringing attention to issues, MLB plans to engage prominent figures in its MLB Together programming. The league will continue to connect with celebrities, with the most recent example being Denzel Washington, who joined MLB in April to help open the 5,000th Boys & Girls Club in the United States, and former All-Star pitcher CC Sabathia, whose continued efforts with MLB and the Player Alliance help to form a stronger bond in community initiatives.

MLB Together is the league’s entrance into the sports world as a premiere social responsibility brand, representing a full-scale elevation of its already existing, top-notch programs. In doing so, it gives positive social change within baseball a recognizable face and name, one that’s easily identifiable.

MLB Together principles will be prominently displayed in the league’s jewel events -- the All-Star Game, World Series and the MLB World Tour experiences -- ensuring that the program’s efforts are recognized on the grandest stages. Very quickly, MLB’s record of hands-on service, engagement in youth sports, and progress in DEI avenues will be synonymous with MLB Together, making an emphasis to continue to associate social change with baseball.