\n","providerName":"Twitter","providerUrl":"https://twitter.com","thumbnail_url":null,"type":"oembed","width":550,"contentType":"rich"},{"__typename":"Markdown","content":"“Enjoy the Show” also hits the road in the form of a 10-city tour as MLB brings the ballpark experience to special fan events at local neighborhood parks around the country. The tour began Tuesday in Dallas, Kansas City and Miami, while other stops this week will include Atlanta, Baltimore, Houston, Washington D.C., St. Louis, and San Francisco.","type":"text"},{"__typename":"Video","contentDate":"2022-04-05T01:11:52.129Z","preferredPlaybackScenarioURL({\"preferredPlaybacks\":\"mp4AvcPlayback\"})":"https://mlb-cuts-diamond.mlb.com/FORGE/2022/2022-04/04/3677f349-10629262-9b887119-csvm-diamondx64-asset_1280x720_59_4000K.mp4","type":"video","description":"Enjoy Opening Week!","displayAsVideoGif":false,"duration":"00:00:15","slug":"mlb-opening-week-x1508","tags":[{"__typename":"TaxonomyTag","slug":"no-pre-roll","title":"no pre-roll","type":"taxonomy"}],"thumbnail":{"__typename":"Thumbnail","templateUrl":"https://img.mlbstatic.com/mlb-images/image/private/{formatInstructions}/mlb/jhmyvrqtnrtij4szgcoc"},"title":"MLB OPENING WEEK","relativeSiteUrl":"/video/mlb-opening-week-x1508"},{"__typename":"Markdown","content":"The final stop on the tour will be Thursday at MLB’s headquarters in New York, where MLB will have a fan photo opportunity to celebrate Opening Day outside the plaza across the street from Radio City Music Hall on 50th Street and Avenue of the Americas. The league will also host an influencer content event to launch the season, featuring creators including Laurence Marsach (@larryjamel), Natalie Rose (@nnapples), Kate Bartlett (@katebartlett), Greg Grippo (@greggrippo), Jeremy Jacobowitz (@jeremyjacobowitz) and Marc Luino (@giraffeneckmarc), a group Timpone said was “handpicked to come and help tell stories.”","type":"text"}],"relativeSiteUrl":"/news/mlb-enjoy-the-show-2022-campaign","contentType":"news","subHeadline":null,"summary":"It’s almost time to Enjoy the Show.\nThat’s the message Major League Baseball is sending out with its new season-opening marketing campaign, which launched this week.\n“The whole purpose of the campaign is just to build awareness for the season,” said Karin Timpone, MLB’s executive vice president and chief marketing","tagline({\"formatString\":\"none\"})":null,"tags":[{"__typename":"ContributorTag","slug":"mark-feinsand","title":"Mark Feinsand","type":"contributor"},{"__typename":"InternalTag","slug":"storytype-article","title":"Article","type":"article"},{"__typename":"TaxonomyTag","slug":"apple-news","title":"Apple News","type":"taxonomy"}],"type":"story","thumbnail":"https://img.mlbstatic.com/mlb-images/image/private/{formatInstructions}/mlb/ttvsj1ezawcteglqihna","title":"MLB debuts Enjoy the Show 2022 campaign"},"getHeaderFromForgePath({\"contentSource\":\"MLB\",\"headerPath\":\"/_navs/header/mlb/global-nav\",\"paletteKey\":\"mlb-base-palette\",\"propertiesKey\":\"mlb-global-properties\"})":{"__typename":"Header","navigation":[{"__typename":"NavItem","customPropertiesString":"align:right;","icon":null,"linkTarget":null,"linkText":"MLB.TV","linkUrl":"https://www.mlb.com/tv?&affiliateId=mlbMENUtv","placement":"right","visible":"true","subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Buy MLB.TV","linkUrl":"/live-stream-games/subscribe?&affiliateId=mlbMENUtv","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy PADRES.TV","linkUrl":"/live-stream-games/subscribe/padres?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy ROCKIES.TV","linkUrl":"/live-stream-games/subscribe/rockies?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy DBACKS.TV","linkUrl":"/live-stream-games/subscribe/dbacks?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy At Bat","linkUrl":"https://www.mlb.com/live-stream-games/subscribe#additional-packages","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Watch & Listen","linkUrl":"/live-stream-games?&affiliateID=mlbMENUtv","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB.TV Partners","linkUrl":"https://www.mlb.com/live-stream-games/partners?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Link Account","linkUrl":"live-stream-games/partners?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Help Center","linkUrl":"/live-stream-games/help-center?&affiliateID=mlbMENUtv","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"align:right;","icon":null,"linkTarget":null,"linkText":"Tickets","linkUrl":"/tickets","placement":"right","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"All-Star Tickets","linkUrl":"/all-star/tickets","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":"expires:1721167200;"},{"__typename":"NavItem","placement":null,"linkText":"MLB at Rickwood Field","linkUrl":"/events/rickwood/tickets","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":"expires:1718924400;"},{"__typename":"NavItem","placement":null,"linkText":"Spring Training","linkUrl":"/tickets/spring-training","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":"expires:1711511940;"},{"__typename":"NavItem","placement":null,"linkText":"Postseason Tickets","linkUrl":"/tickets/postseason","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy on SeatGeek","linkUrl":"https://seatgeek.com/mlb-tickets?aid=15994&pid=integration&rid=1&utm_medium=partnership&utm_source=mlb_sponsorship&utm_campaign=integration","linkTarget":"_blank","visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Sell on SeatGeek","linkUrl":"https://seatgeek.com/sell/mlb-tickets?aid=15994&pid=integration&rid=15&utm_medium=partnership&utm_source=mlb_sponsorship&utm_campaign=integration","linkTarget":"_blank","visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Season Tickets","linkUrl":"/tickets/season-tickets","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Single Game Tickets","linkUrl":"/schedule","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Group Tickets","linkUrl":"/tickets/group-tickets","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Special Ticket Offers","linkUrl":"/tickets/fan-value","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"VIP Ticket Packages","linkUrl":"/tickets/on-location-experiences","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Students","linkUrl":"/tickets/students","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Tourism","linkUrl":"/tourism","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB World Tour","linkUrl":"/international/events","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Ticket Terms & Conditions","linkUrl":"/tickets/terms-and-conditions","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"align:right;","icon":"shopping-cart","linkTarget":null,"linkText":"Shop","linkUrl":"https://www.mlbshop.com/?_s=bm-mlbcom-hp","placement":"right","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"MLB Online Shop","linkUrl":"https://www.mlbshop.com/?_s=bm-mlbcom-hp","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":""},{"__typename":"NavItem","placement":null,"linkText":"Auction","linkUrl":"https://auctions.mlb.com/iSynApp/showHomePage.action?sid=1101001&isynsharedsession=9mislq-18JnZhOEp-FeGzvUB3G6zxwkeKqwX99MKAttEdaSACl02r4aCDzYhNvUm","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Gift Cards","linkUrl":"https://www.mlbshop.com/gift-cards/x-462351+z-94899005-3509039474?_s=bm-mlbcom-Home","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":""},{"__typename":"NavItem","placement":null,"linkText":"MLB NYC Flagship Store","linkUrl":"/shop/nyc-retail-store","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"European Shop","linkUrl":"http://www.mlbshopeurope.com/stores/mlb/en?portal=MLTS66FS&CMP=PSC-MLTS66FS","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":""},{"__typename":"NavItem","placement":null,"linkText":"Photo Store","linkUrl":"https://photostore.mlb.com/","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"amp:true;mobile:true","icon":null,"linkTarget":null,"linkText":"News","linkUrl":"/news","placement":"mobile","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Rule Changes","linkUrl":"https://www.mlb.com/rule-changes-2023","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Probable Pitchers","linkUrl":"/probable-pitchers/","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Starting Lineups","linkUrl":"/starting-lineups","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Transactions","linkUrl":"https://www.mlb.com/transactions","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Injury Report","linkUrl":"/injury-report","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"World Baseball Classic","linkUrl":"/world-baseball-classic","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Draft","linkUrl":"/draft/2024","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"All-Star Game","linkUrl":"/all-star/","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Life","linkUrl":"/fans/mlb-life","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Pipeline","linkUrl":"https://www.mlb.com/pipeline","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Postseason History","linkUrl":"/postseason/history","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Great Stories","linkUrl":"/news/topic/longform","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Podcasts","linkUrl":"/fans/podcasts","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":null,"icon":null,"linkTarget":null,"linkText":"Watch","linkUrl":"/tv?&affiliateId=mlbMENU","placement":null,"visible":null,"subNav":[{"__typename":"SubnavColumn","title":"Video","navigation":[{"__typename":"NavItem","placement":null,"linkText":"Search","linkUrl":"/video","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Statcast","linkUrl":"/video/topic/statcast","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Network","linkUrl":"/network","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Originals","linkUrl":"/fans/mlb-originals","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]},{"__typename":"SubnavColumn","title":"MLB.TV","navigation":[{"__typename":"NavItem","placement":null,"linkText":"Buy MLB.TV","linkUrl":"/live-stream-games/subscribe?&affiliateId=mlbMENU","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy ROCKIES.TV","linkUrl":"/live-stream-games/subscribe/rockies?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy PADRES.TV","linkUrl":"/live-stream-games/subscribe/padres?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Buy DBACKS.TV","linkUrl":"/live-stream-games/subscribe/dbacks?&affiliateId=mlbMENUtv","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Watch & Listen","linkUrl":"/live-stream-games?&affiliateID=mlbMENU","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Help Center","linkUrl":"/live-stream-games/help-center?&affiliateID=mlbMENU","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"mobile:true;amp:true;","icon":null,"linkTarget":null,"linkText":"Scores","linkUrl":"/scores","placement":"mobile","visible":"true","subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[]}]},{"__typename":"NavItem","customPropertiesString":"amp:true;mobile:true;","icon":null,"linkTarget":null,"linkText":"Schedule","linkUrl":"/schedule","placement":"mobile","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"2023 Postseason Recap","linkUrl":"/postseason/history/2023","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"2024 Regular Season","linkUrl":"/schedule/","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"2024 Postseason","linkUrl":"/news/2024-mlb-playoff-and-world-series-schedule","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"2025 Spring Training","linkUrl":"/schedule/2025-02-20","linkTarget":null,"visible":"true","icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Events","linkUrl":"/events","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Team by Team Schedule","linkUrl":"/schedule/team-by-team","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"National Broadcasts","linkUrl":"/live-stream-games/national-broadcast-schedule","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"mobile:true;amp:true;","icon":null,"linkTarget":null,"linkText":"Stats","linkUrl":"/stats","placement":"mobile","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Statcast Leaders","linkUrl":"https://baseballsavant.mlb.com/statcast_leaderboard","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Statcast","linkUrl":"/statcast","linkTarget":"","visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Baseball Savant","linkUrl":"https://baseballsavant.mlb.com/","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Top Prospect Stats","linkUrl":"/prospects/stats/top-prospects?type=all&minPA=1","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"amp:true;","icon":null,"linkTarget":null,"linkText":"Standings","linkUrl":"/standings","placement":null,"visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[]}]},{"__typename":"NavItem","customPropertiesString":null,"icon":null,"linkTarget":null,"linkText":"Youth","linkUrl":"/youth-baseball-softball","placement":null,"visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Play Ball","linkUrl":"/play-ball","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Youth Baseball & Softball","linkUrl":"/youth-baseball-softball","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"","icon":"group","linkTarget":null,"linkText":"Players","linkUrl":"/players","placement":null,"visible":"true","subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Prospect Rankings","linkUrl":"/prospects","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Depth Charts","linkUrl":"/team/roster/depth-chart","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"MLB Players Association","linkUrl":"https://www.mlbplayers.com","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Negro Leagues","linkUrl":"/history/negro-leagues","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":null,"icon":null,"linkTarget":null,"linkText":"MLB Play","linkUrl":"/play","placement":null,"visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Beat the Streak","linkUrl":"/play?gameId=BeatTheStreak2022","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Immaculate Grid","linkUrl":"/play?gameId=ImmaculateGrid2024","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Trivia","linkUrl":"/play?gameId=SporcleTrivia2024","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Pickle","linkUrl":"/play?gameId=Pickle2023","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"By the Numbers","linkUrl":"/play?gameId=ByTheNumbers2022","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Diamond Decisions","linkUrl":"/play?gameId=DiamondDecisions2024","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null},{"__typename":"NavItem","placement":null,"linkText":"Bingo","linkUrl":"/play?gameId=Bingo2023","linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":null}]}]},{"__typename":"NavItem","customPropertiesString":"expires:1720022400;","icon":null,"linkTarget":null,"linkText":"Vote","linkUrl":"/all-star/ballot?affiliateId=asb-topnav-mlb-2024","placement":null,"visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[]}]},{"__typename":"NavItem","customPropertiesString":"amp:true;module:teammodule;align:right;","icon":null,"linkTarget":null,"linkText":"Teams","linkUrl":"/team","placement":"right","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"Team Module","linkUrl":null,"linkTarget":null,"visible":null,"icon":null,"tooltip":null,"customPropertiesString":"module:teammodule;"}]}]},{"__typename":"NavItem","customPropertiesString":"align:right;lang:es;label:Español","icon":null,"linkTarget":null,"linkText":"ES","linkUrl":"/es","placement":"right","visible":null,"subNav":[{"__typename":"SubnavColumn","title":null,"navigation":[{"__typename":"NavItem","placement":null,"linkText":"日本語","linkUrl":"http://www.mlb.jp/","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":"lang:ja"},{"__typename":"NavItem","placement":null,"linkText":"한국어","linkUrl":"https://www.mlbkor.com/","linkTarget":null,"visible":"false","icon":null,"tooltip":null,"customPropertiesString":"lang:ko"}]}]}],"cfPalette":{"__typename":"CF_Palette","headerMastheadBackgroundColor":"#002D72","headerMastheadTextColor":"#ffffff","headerNavigationBackgroundColor":"#041E42","headerNavigationBorderColor":"#057AFF","headerNavigationTextColorHover":"#ffffff","headerNavigationTextColor":"#ffffff"},"cfWebProperties":{"__typename":"CF_WebProperties","urlLogo":null,"headerMastheadTagline":null,"headerPrimaryLogo":{"__typename":"CF_Asset","url":null,"description":null},"headerMastheadSponsorImage":{"__typename":"CF_Asset","url":null,"description":null},"headerMastheadTaglineContainerWidth":"512px","headerMastheadTaglineContainerHeight":"56px"}},"getTeamsBySportId({\"ids\":[1]})":[{"__ref":"Team:133"},{"__ref":"Team:134"},{"__ref":"Team:135"},{"__ref":"Team:136"},{"__ref":"Team:137"},{"__ref":"Team:138"},{"__ref":"Team:139"},{"__ref":"Team:140"},{"__ref":"Team:141"},{"__ref":"Team:142"},{"__ref":"Team:143"},{"__ref":"Team:144"},{"__ref":"Team:145"},{"__ref":"Team:146"},{"__ref":"Team:147"},{"__ref":"Team:158"},{"__ref":"Team:108"},{"__ref":"Team:109"},{"__ref":"Team:110"},{"__ref":"Team:111"},{"__ref":"Team:112"},{"__ref":"Team:113"},{"__ref":"Team:114"},{"__ref":"Team:115"},{"__ref":"Team:116"},{"__ref":"Team:117"},{"__ref":"Team:118"},{"__ref":"Team:119"},{"__ref":"Team:120"},{"__ref":"Team:121"}]},"Division:200":{"__typename":"Division","id":"200"},"Team:133":{"__typename":"Team","division":{"__ref":"Division:200"},"id":133,"name":"Oakland Athletics","shortName":"Oakland","teamName":"Athletics"},"Division:205":{"__typename":"Division","id":"205"},"Team:134":{"__typename":"Team","division":{"__ref":"Division:205"},"id":134,"name":"Pittsburgh Pirates","shortName":"Pittsburgh","teamName":"Pirates"},"Division:203":{"__typename":"Division","id":"203"},"Team:135":{"__typename":"Team","division":{"__ref":"Division:203"},"id":135,"name":"San Diego Padres","shortName":"San Diego","teamName":"Padres"},"Team:136":{"__typename":"Team","division":{"__ref":"Division:200"},"id":136,"name":"Seattle Mariners","shortName":"Seattle","teamName":"Mariners"},"Team:137":{"__typename":"Team","division":{"__ref":"Division:203"},"id":137,"name":"San Francisco Giants","shortName":"San Francisco","teamName":"Giants"},"Team:138":{"__typename":"Team","division":{"__ref":"Division:205"},"id":138,"name":"St. Louis Cardinals","shortName":"St. Louis","teamName":"Cardinals"},"Division:201":{"__typename":"Division","id":"201"},"Team:139":{"__typename":"Team","division":{"__ref":"Division:201"},"id":139,"name":"Tampa Bay Rays","shortName":"Tampa Bay","teamName":"Rays"},"Team:140":{"__typename":"Team","division":{"__ref":"Division:200"},"id":140,"name":"Texas Rangers","shortName":"Texas","teamName":"Rangers"},"Team:141":{"__typename":"Team","division":{"__ref":"Division:201"},"id":141,"name":"Toronto Blue Jays","shortName":"Toronto","teamName":"Blue Jays"},"Division:202":{"__typename":"Division","id":"202"},"Team:142":{"__typename":"Team","division":{"__ref":"Division:202"},"id":142,"name":"Minnesota Twins","shortName":"Minnesota","teamName":"Twins"},"Division:204":{"__typename":"Division","id":"204"},"Team:143":{"__typename":"Team","division":{"__ref":"Division:204"},"id":143,"name":"Philadelphia Phillies","shortName":"Philadelphia","teamName":"Phillies"},"Team:144":{"__typename":"Team","division":{"__ref":"Division:204"},"id":144,"name":"Atlanta Braves","shortName":"Atlanta","teamName":"Braves"},"Team:145":{"__typename":"Team","division":{"__ref":"Division:202"},"id":145,"name":"Chicago White Sox","shortName":"Chi White Sox","teamName":"White Sox"},"Team:146":{"__typename":"Team","division":{"__ref":"Division:204"},"id":146,"name":"Miami Marlins","shortName":"Miami","teamName":"Marlins"},"Team:147":{"__typename":"Team","division":{"__ref":"Division:201"},"id":147,"name":"New York Yankees","shortName":"NY Yankees","teamName":"Yankees"},"Team:158":{"__typename":"Team","division":{"__ref":"Division:205"},"id":158,"name":"Milwaukee Brewers","shortName":"Milwaukee","teamName":"Brewers"},"Team:108":{"__typename":"Team","division":{"__ref":"Division:200"},"id":108,"name":"Los Angeles Angels","shortName":"LA Angels","teamName":"Angels"},"Team:109":{"__typename":"Team","division":{"__ref":"Division:203"},"id":109,"name":"Arizona Diamondbacks","shortName":"Arizona","teamName":"D-backs"},"Team:110":{"__typename":"Team","division":{"__ref":"Division:201"},"id":110,"name":"Baltimore Orioles","shortName":"Baltimore","teamName":"Orioles"},"Team:111":{"__typename":"Team","division":{"__ref":"Division:201"},"id":111,"name":"Boston Red Sox","shortName":"Boston","teamName":"Red Sox"},"Team:112":{"__typename":"Team","division":{"__ref":"Division:205"},"id":112,"name":"Chicago Cubs","shortName":"Chi Cubs","teamName":"Cubs"},"Team:113":{"__typename":"Team","division":{"__ref":"Division:205"},"id":113,"name":"Cincinnati Reds","shortName":"Cincinnati","teamName":"Reds"},"Team:114":{"__typename":"Team","division":{"__ref":"Division:202"},"id":114,"name":"Cleveland Guardians","shortName":"Cleveland","teamName":"Guardians"},"Team:115":{"__typename":"Team","division":{"__ref":"Division:203"},"id":115,"name":"Colorado Rockies","shortName":"Colorado","teamName":"Rockies"},"Team:116":{"__typename":"Team","division":{"__ref":"Division:202"},"id":116,"name":"Detroit Tigers","shortName":"Detroit","teamName":"Tigers"},"Team:117":{"__typename":"Team","division":{"__ref":"Division:200"},"id":117,"name":"Houston Astros","shortName":"Houston","teamName":"Astros"},"Team:118":{"__typename":"Team","division":{"__ref":"Division:202"},"id":118,"name":"Kansas City Royals","shortName":"Kansas City","teamName":"Royals"},"Team:119":{"__typename":"Team","division":{"__ref":"Division:203"},"id":119,"name":"Los Angeles Dodgers","shortName":"LA Dodgers","teamName":"Dodgers"},"Team:120":{"__typename":"Team","division":{"__ref":"Division:204"},"id":120,"name":"Washington Nationals","shortName":"Washington","teamName":"Nationals"},"Team:121":{"__typename":"Team","division":{"__ref":"Division:204"},"id":121,"name":"New York Mets","shortName":"NY Mets","teamName":"Mets"}}}
window.adobeAnalytics = {"reportingSuiteId":"mlbglobal08,mlbcom08","linkInternalFilters":"mlb"}
window.globalState = {"tracking_title":"Major League Baseball","lang":"en"}
window.appId = ''
/*-->*/
Ready to 'Enjoy the Show'? MLB gears up with new campaign
Ready to 'Enjoy the Show'? MLB gears up with new campaign
That’s the message Major League Baseball is sending out with its new season-opening marketing campaign, which launched this week.
“The whole purpose of the campaign is just to build awareness for the season,” said Karin Timpone, MLB’s executive vice president and chief marketing officer. “It's exciting to be able to do that.”
The campaign debuted Tuesday at the league’s Innovation and Fan Engagement Showcase, an event held at MLB’s headquarters in New York City.
The first “Enjoy the Show” spot features American League Most Valuable Player Shohei Ohtani, though future spots will celebrate all elements surrounding the game, including its young stars, one-of-a-kind ballpark experiences, mascots, music and more.
“Enjoy the Show” will be more than a national campaign, as MLB plans to work with all 30 clubs in an effort to regionalize the tagline, highlighting the best stories in the game throughout the 2022 season.
“We like this idea of real-time creative; moving at the speed of sport,” Timpone said. “Finding things that are happening with the fans, on the field, with the players.”
“Enjoy the Show” also hits the road in the form of a 10-city tour as MLB brings the ballpark experience to special fan events at local neighborhood parks around the country. The tour began Tuesday in Dallas, Kansas City and Miami, while other stops this week will include Atlanta, Baltimore, Houston, Washington D.C., St. Louis, and San Francisco.
The final stop on the tour will be Thursday at MLB’s headquarters in New York, where MLB will have a fan photo opportunity to celebrate Opening Day outside the plaza across the street from Radio City Music Hall on 50th Street and Avenue of the Americas. The league will also host an influencer content event to launch the season, featuring creators including Laurence Marsach (@larryjamel), Natalie Rose (@nnapples), Kate Bartlett (@katebartlett), Greg Grippo (@greggrippo), Jeremy Jacobowitz (@jeremyjacobowitz) and Marc Luino (@giraffeneckmarc), a group Timpone said was “handpicked to come and help tell stories.”