Minor League Baseball unveils new logo
NEW YORK – Minor League Baseball announced the launch of its new logo on Thursday to represent its 14 leagues and 120 teams across the four classification levels – Single-A, High-A, Double-A and Triple-A – that are affiliated with Major League Baseball.
The brand new logo features the silhouetted MLB Batter icon to highlight the “One Baseball” connection between MiLB and MLB as part of the new MLB Player Development league structure.
“The relationship between Minor League and Major League Baseball has never been stronger, and this new brand identity is a testament to that strength,” Major League Baseball’s executive vice president of baseball operations Morgan Sword said. “MiLB, its players and its fans play a critical role in our efforts to grow baseball’s popularity around the globe, and we are thrilled to introduce a new logo signifying that opportunity.”
The reimagined logo displays an angular four-star motif to reflect both player progression through the Minors – one star per level – and the future stars of Major League Baseball.
“This is merely one component of a broader brand marketing effort to elevate awareness of the incredible fan experience within each of our 120 MiLB ballparks,” senior director of marketing for MiLB Kristin Barnett said. “We are excited for the future of the player development system, and this is one small but important step toward recognizing MiLB as part of the broader 'one baseball' initiative.”
MiLB’s new logo will debut on Saturday night’s MLB Network telecast of the Triple-A National Championship game in Las Vegas and will be prominently displayed throughout the inaugural MiLB Awards Show that will air on MLB Network on Oct. 2 at 8 p.m. ET.
The refreshed logo will be updated across all MiLB-owned and operated media platforms throughout the offseason and implemented across the leagues beginning on Opening Day 2024.