Major League Baseball Announces Renewals with Four Major Apparel Licensees
Major League Baseball today announced renewed long-term licensing deals with four major on-field apparel providers, including New Era Cap Company, Nike, Majestic Athletic and '47 Brand.
New Era will continue as the Official On-Field Cap of MLB and provide baseball caps for all teams while also servicing fans with a variety of authentic on-field caps, fashion styles and retro caps. This new agreement will take them through more than 25 years of being the exclusive on-field headwear provider of MLB. New Era began making on-field team caps in 1934 and has done so since 1993 on an exclusive basis.
The renewal with Nike maintains their status as the Official Competition Base Layer of MLB, allowing the Nike Swoosh to be front and center on players' necks during games. The 2015 season marks 10 years since Nike began supplying MLB players with performance wear, having been an official league licensee since 2005. Nike also remains an Official Sponsor of MLB.
In a previously announced deal, Majestic Athletic maintains their status as the Official Uniform of MLB, an exclusive deal the company began in 2005, after making their on-field, non-exclusive debut in 1982. Additionally, Majestic will continue to provide Authentic Collection apparel, fanwear and championship locker room apparel.
As part of their renewal, '47 Brand will continue to provide Clubs with Division and Wild Card clinch caps during on-field Postseason celebrations. They will also create lifestyle t-shirts, caps, sweatshirts, socks, pants and other apparel for fans, which they have done for decades. '47 designs the broadest spectrum of sports lifestyle headwear and apparel for men, women, and kids of any MLB licensee.