2014 Major League Baseball All-Star Game posts big numbers
The 2014 Major League Baseball All-Star Game and its surrounding festivities posted big numbers as fans consumed the event and connected with the best baseball players in the world in countless ways. As the action on the field resumes today, following are some of the highlights:
11.34 million
Viewers for the 85th All-Star Game, the largest average audience for the event since 2010
$8,575,800
Donated by MLB and the Minnesota Twins, the largest legacy community contribution ever made by MLB and its host club
2.6 million
Canadians watched some part of the MLB All-Star Game on Sportsnet, making it the most-watched MLB All-Star Game in network history. Sportsnet has carried the Midsummer Classic since 2003.
121,169
Attendance for three days of ballpark events at Target Field
114,878
Attendance for T-Mobile All-Star FanFest
38,758
Attendance for the first ever MLB All-Star Summer Pepsi Block Party
30,092
Attendance for the Target MLB All-Star Concert presented by Budweiser featuring Imagine Dragons and Atmosphere
27,686
Participants for The Color Run MLB All-Star 5K presented by Nike, the largest ever conducted by MLB and one of the Color Run's largest events in the world
3,000+
Credentialed media covering the All-Star Game in Minneapolis
385
Percent increase of All-Star caps purchased by fans versus the previous year
223
Number of countries that the All-Star Game was viewed in
144
Jr. RBI players from across the U.S. and Canada attending All-Star Week
41
Percent of advertising bought by MLB's sponsors in FOX's sold out broadcast of the All-Star Game
31
Players who were first time All-Stars
30
All-Stars who were born outside of the U.S.
17
Languages the All-Star Game was televised in
16+
Percentage increase over 2013 for MLB Network's combined All-Star programming viewership on Monday and Tuesday
DIGITAL DATA
8.1 million
Times the MLB.com At Bat app was accessed during Gatorade All-Star Workout Day and the All-Star Game, a +113% increase from the comparable time period in 2013
2.3 million
MLB.com Home Run Derby game play minutes logged by fans on mobile devices during the Gillette Home Run Derby live broadcast window on ESPN, a nearly 500% increase from 2013
1.4 million
Tweets that were sent during the All-Star Game, a +66% increase from the previous year
800,000
Live streams of the Gillette Home Run Derby, including the event's first-ever MLB.com data-tracking stream, accessed by fans on MLB.com and the MLB.com At Bat app
615,886
Tweets sent about Derek Jeter during the All-Star Game