Hispanic Heritage Month takes place from September 15 to October 15, celebrating the histories, cultures, and contributions of those whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
In 2017, the Atlanta Braves unveiled its Los Bravos initiative which includes season-long in-language advertising and messaging strategy that was paired with community programs and specialty merchandise items. To date, Los Bravos has expanded to a fully translated and functional digital site, designated Los Bravos birthday, Heritage Day acknowledgments, social media platforms, youth education books, fully in Spanish podcast, and more.
Highlighting the impact of the Hispanic and Latino community in Braves Country, the Atlanta Braves host their annual Los Bravos Night presented by Georgia Power. Los Bravos Night proceeds the team’s month-long celebration of Hispanic Heritage Month and is a part of the brand’s year-long activations.
The Atlanta Braves and The Georgia Hispanic Chamber of Commerce partnered to host the fourth annual event, 50 Most Influential Latinos in Georgia event presented by Truist. The event honors the achievements of individuals from different categories within government, media, entertainment, sports, nonprofits, and other business sectors.
In this episode of Detrás del Guante, presented by Truist, our hosts Eddie Pérez and Fernando Piñeres talk to Dominican Braves alumni Pedro Borbón. During the episode Pedro talks about his experience during the 1995 World Series and how he spends his time now in retirement.
1999 NLCS MVP Eddie Pérez and Braves Cultural Development Coordinator Fernando Piñeres join the show to discuss their podcast “Detrás del Guante” -the official podcast of Los Bravos, what it’s like for Latin American professional baseball players to assimilate into American culture, the impact of the Los Bravos brand and much more!
Braves alumni Pedro Borbón, Dennis Martinez, and Eduardo Pérez cook their favorite dishes at Battery Atlanta tenant and Puerto-Rican owned business, El Super Pan with Chef Hector.
The Atlanta Braves Foundation contributes to local community organizations that assist the Latino community in the city of Atlanta and the Braves Country. Through the Atlanta Braves charity auction, “Jerseys Off Our Back” program, fans can bid on the game-worn Braves jerseys from Los Bravos Night.
Los Bravos highlights their year-long merchandise with all of the club's best-selling items and more. All products and accessories are available on sale at the Braves Clubhouse Store in Truist Park or by visiting @BravesRetail on Instagram and Twitter and @BravesClubhouseStore on Facebook for details on how to order.
