Zoom Workplace increases commitment to global MLB sponsorship deal to become presenting partner of 2024 London Series
Major League Baseball today named Zoom Workplace the presenting partner of the 2024 London Series, a two-game series between the New York Mets and the Philadelphia Phillies on June 8-9, 2024 at London Stadium. The NL East rivalry will mark MLB’s third series played in London, following the inaugural series that was held on June 29-30, 2019 between the Boston Red Sox and the New York Yankees, and the 2023 two-game series between the Chicago Cubs and the St. Louis Cardinals. The 2024 London Series presented by Zoom Workplace is part of the MLB World Tour, a historic slate of games bringing MLB teams and players to the league’s global fan base. The MLB World Tour represents MLB and the MLBPA’s annual international play plan featuring regular season and exhibition games played in Asia, Europe and throughout Latin America.
The enhanced partnership with MLB provides Zoom with additional global marketing resources to increase the brand awareness of the newly launched Zoom Workplace, Zoom’s AI-powered collaboration platform designed to help organizations reimagine teamwork by streamlining communications, increasing employee engagement, optimizing in-person time, and improving productivity across flexible work. Zoom’s logo will reach millions of people around the world as it will appear on the batting helmets of each Club, TV-visible signage, integrations in national broadcasts and signage throughout the interior and exterior of London Stadium.
Zoom first partnered with MLB ahead of the 2023 season with a multi-year, global sponsorship agreement that established the brand as the presenting partner of league-wide replay reviews. This expanded marketing deal now embeds the Zoom Workplace logo into all activation and advertising assets surrounding the landmark games in the United Kingdom’s capital city as Zoom Workplace marks will be featured throughout all ancillary events leading up to the weekend series giving visibility to the brand.
“Zoom is honored to be the presenting partner of the 2024 London Series. We share a passion with MLB for bringing people together and fostering connection – whether that is through the love of baseball or boosting teamwork and collaboration with Zoom Workplace,” said Ben Torres Ezrick, head of brand marketing at Zoom.“We look forward to the rest of the 2024 MLB season and are excited to see the growth of our partnership.”
“Baseball has always enjoyed a global following but MLB has experienced tremendous growth in our international popularity thanks to our grassroots efforts and strategically increased number of series played abroad,” said Uzma Rawn, MLB Senior Vice President, Global Corporate Partnerships. “This important commitment to the London Series from Zoom shows the value that our international events hold and how much they continue to grow.”
Fans can keep up to date with the latest information about the MLB London Series here.