Red Sox, Nike, and MLB unveil City Connect uniforms to be worn Patriots' Day weekend
BOSTON, MA -- The Red Sox today unveiled their Nike MLB City Connect Series uniforms, designed in collaboration with Nike to capture the spirit of Patriots’ Day weekend and the unique bond between the club and the City of Boston. The Red Sox will be the first of seven clubs to debut the uniforms being rolled out by Nike and Major League Baseball throughout the 2021 baseball season. The new uniforms will be worn on April 17 and 18 when the team plays the Chicago White Sox. The Red Sox will continue to wear the white B Strong jerseys on Monday, April 19, worn annually since 2013.
The City Connect uniform adopts colors that honor the spirit of Patriots’ Day weekend, and features “Boston” in a stencil font across the chest paying tribute to the Boylston Street finish line. The numbers “617” are highlighted on the left sleeve as a nod to the area code for Boston and Fenway Park. The numbers appear within a racing bib, honoring one of the city’s most iconic annual sports traditions.
“We viewed the City Connect collaboration with Nike as an opportunity to celebrate the spirit of a weekend that is uniquely Boston,” said Red Sox EVP/CMO Adam Grossman. “The departure from our traditional style pays homage to that iconic weekend, and recognizes Boston’s boldness, culture and creativity.”
To introduce the uniform, the Red Sox worked with several creatives and cultural influencers from Boston and the region who embody the boldness of the design. The group includes local artist Rob Gibbs, co-founder and director at Artists For Humanity; Marlene Marmolejos, motion designer/director; Jenny Nguyen, stylist, model and community leader; Cliff Notez, musician, filmmaker and multi-digital artist; The SuperSmashBroz, Muyi and Noma Okundaye, both DJ’s/music producers; Christopher Salako, freelance creative director/stylist; and Drew White, creative designer for Bodega. Their stories will be featured on Red Sox social media channels over the next ten days leading up to the on field uniform debut.
The Nike Red Sox City Connect Jerseys are available today, April 6, on SNKRS, Nike app/.com, MLBShop.com, MLB Flagship Store (NYC) and select retail locations.