Philadelphia Phillies and local Planet Fitness franchise groups team up to bring ‘Judgement Free’ fitness and wellness perks to fans
The Philadelphia Phillies have proudly announced a new multi-year partnership with local Planet Fitness franchise groups in collaboration with Universal Sports and Entertainment, a Division of Universal Media Inc., giving fans access to a variety of fitness and wellness opportunities.
As part of the partnership, fans coming to cheer on the Phils at home games at Citizens Bank Park will have multiple chances to win a PF Black Card® membership, Phillies tickets and team gear through on-site contests. Fans will also have access to promotional discounts for Planet Fitness memberships, with additional opportunities in August as part of an MLB Sweepstakes.
“At National Fitness Partners, we are always looking for new ways to inspire and motivate our communities to lead healthier lives,” said Christine Smith, Chief Marketing Officer at National Fitness Partners, a Planet Fitness franchise. “Working with other franchise groups who collectively operate more than 90 Planet Fitness locations in the Philadelphia area, we’re excited to connect with baseball fans who are ready to be part of our Judgement Free Zone®."
Stadium goers will see prominent branding on the big board in the top and middle of the first inning, with additional signage at the First and Third Base plazas and other ballpark locations. The well-known purple and yellow colors will also have a presence through brand integrations at the ballpark, including a new Planet Fitness Flex Cam, giving fans the chance to flex while on PhanaVision during the game.
“Whether a first-time gym user or a veteran member, Planet Fitness provides a workout environment in which anyone – and everyone – can be comfortable,” said Phillies Senior Vice President of Partnership Sales & Corporate Marketing Jackie Cuddeback. “We’re excited to welcome Planet Fitness to the Phillies family, giving fans greater access to achieve their fitness goals.”
The newest location added to Planet Fitness’s portfolio in the Philadelphia area is located at 232 Commerce Circle in Bristol. Planet Fitness Bristol offers state-of-the-art cardio machines and a wide variety of strength equipment, fully equipped locker rooms with day lockers and showers, numerous flat-screen televisions, and a relaxing Black Card Spa® equipped with HydroMassage loungers, a RelaxSpace® Wellness Pod and more. Free fitness training is included in all memberships.
ABOUT PLANET FITNESS
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2024, Planet Fitness had approximately 19.6 million members and 2,599 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.