METS TEAM UP WITH ABSENCE OF PROOF TO BRING MOCKTAIL POP-UP EXPERIENCE TO CITI FIELD
FLUSHING, N.Y., May 31, 2023 – The New York Mets are teaming up with the national non-alcoholic pop-up Absence of Proof to bring a fun non-alcoholic experience to Citi Field. Fans ages 21 and up can enjoy a ballgame at Citi Field while sipping on refreshing craft mocktails and other non-alcoholic beverages during this special experience.
The event, presented by Cadillac and Dunkin’, will run in the Piazza Club on the Excelsior level for four home games: Thursday, June 29 vs. the Milwaukee Brewers and June 30-July 2 vs. the San Francisco Giants. The event will feature traditional lawn games, a DJ, a lounge area for socializing, a 360° photo booth, visits from Mr. and Mrs. Met, and a full non-alcoholic bar complete with craft cocktails, wines and beers.
Tickets are available now and can be purchased online at fevo.me/absenceofproof. A limited number of tickets are available at a $100 price point that include all-you-can-drink at the pop-up, plus access to a reception, a gift bag, a raffle ticket and a game ticket. All profits from ticket sales for the pop-up event will be donated to the Amazin’ Mets Foundation, which will use the funds to provide a grant to Elmcor, a nonprofit based in Queens, New York. The grant will support Elmcor’s comprehensive behavioral health services for the community, including substance use treatment programs.
“Many of our Amazin’ fans are interested in enjoying a fun mocktail environment,” said Alex Cohen, Mets Owner & President of the Amazin’ Mets Foundation. “We are thrilled to partner with Absence of Proof to bring a new and innovative alcohol-free experience to Citi Field.”
The non-alcoholic pop-up is just one of the many ways the Mets are creating a more inclusive experience at Citi Field. The organization is committed to exploring innovative ways to enhance accessibility and improve the fan experience at the ballpark.
Since launching in New York City, Absence of Proof has become a leader in the ‘sober-curious’ scene, creating a more inclusive environment for those choosing not to drink for any reason. There’s been exponential growth in the ‘sober-curious’ community over the last several years, particularly amongst Millennial and Gen Z consumers, and demand for alcohol alternatives has been booming. Absence of Proof offers a unique alternative to alcoholic beverages that helps consumers prioritize wellness and self-improvement.
“I noticed the lack of nightlife and social options that didn’t center around alcohol,” Absence of Proof Founder and CEO, 25-year-old Elizabeth Gascoigne said. “I personally understand the need for these booze-free experiences and I fundamentally felt the otherness of being the only one not drinking in those typical alcohol-centric environments.”
Since being founded in 2022, Absence of Proof has hosted pop-up events across the country, leading to features in New York Times, Fortune, Financial Times, Thrillist, and SELF magazine, and partnering with organizations like Bumble, James Beard Foundation, INTER_ museum and more to create more inclusive environments for their events.