Los Angeles Dodgers and Yakult enter multi-year partnership

LOS ANGELES – The Los Angeles Dodgers have announced a multi-year agreement with Yakult, creating a partnership between the team and the Tokyo-based drink manufacturer.

With this agreement, Yakult will enjoy premium signage at Dodger Stadium, including a logo position on the outfield wall and a permanent sign above the Left Field Pavilion, driving brand visibility to millions of fans inside the stadium, in addition to viewers across the game broadcast. Yakult will enjoy multiple days of on-site activations with samples, a robust effort that will introduce fans to the company’s products.

“It gives us great pleasure to welcome Yakult into the Dodger family of partners,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “We are looking forward to amplifying the reach and recognition of this industry leader, as well as supporting its endeavors to deliver well-being products and more around the globe.”

Including Japan and the United States, Yakult products are sold in 40 countries and regions around the world. Yakult’s philosophy is to contribute to the health and happiness of every person around the world through the pursuit of excellence in life sciences and the study of microorganisms.

“We are very excited to partner with the Los Angeles Dodgers and looking forward to keeping a great long-term relationship,” said Yutaka Misumi, President and CEO, Yakult USA. “We are rooting all the way for the success of the Dodgers.”