Colorado Rockies Announce Partnership With R.World to Provide Reusable R.Cups at Coors Field
DENVER – The Colorado Rockies are proud to announce a partnership with r.World reusables as part of their ongoing efforts toward a more sustainable operation. The pilot program, introduced in the Club Level concession stands at Coors Field in August, provides reusable cups in place of single-use plastics. Coors Field joins Red Rocks Amphitheatre, the Temple Buell Theatre, Boettcher Concert Hall, Mission Ballroom, Fiddler’s Green Amphitheatre and dozens of other locations in the greater Denver area as venues to partner with r.World.
“The Colorado Rockies are dedicated to adapting as we work toward a more sustainable operation at Coors Field,” said Chief Customer Officer and Vice President of Ballpark Operations Kevin Kahn. “Our introduction of r.Cups is a major step in reducing waste and reducing our environmental impact.”
“We’re excited to team up with the Colorado Rockies to implement the most robust reuse program in baseball,” said Michael Martin, r.World Founder and CEO. “Together we’re showing that reuse is an easy way to win against single-use waste. The Rockies are pioneering and leading efforts to bring sustainable innovations to the MLB and overall sports industry.”
The program, with instrumental oversight and implementation from Aramark, Coors Field’s hospitality partner, successfully eliminated over 20,000 single-use cups at Coors Field in August alone. By using the r.Cup system instead of single-use, the Rockies are conserving the water, energy and fossil fuel it would have taken to manufacture the displaced single-use cups. Through the final weekend of the 2024 season, beverages purchased on the Club Level will be served in a reusable r.Cup, collected through return bins throughout the concourse, sanitized, and put back into use.
For more information on the Colorado Rockies’ ongoing sustainability efforts, click here.
About r.World
r.World is the nation’s No. 1 reuse platform, focused on building the infrastructure, platform, and movement for the reuse economy. r.World provides live events, sports teams, stadiums, arenas, businesses, and other operations with simple, turnkey, and cost-effective reusable alternatives - including r.Cup reusable cups and r.Ware reusable food ware containers - to replace single-use disposables. r.World is powered by r.Turn, the company’s platform that tracks inventory and environmental impact. Founded in 2017, r.World has diverted millions of single-use cups and containers from landfills. r.World is globally recognized as a sustainability innovator, with awards including being named as a Fast Company “Most Innovative Company” (2020), Fast Company “World Changing Idea” (2021), and The Reusies 2022 “Most Innovative Reuse Company” (Food & Beverage). For more information, visit rworldreuse.com.