Chicago Cubs announce Motorola as official jersey patch partner
CHICAGO – The Chicago Cubs today announced a multiyear agreement with Motorola Mobility as the club’s “Official Jersey Patch Partner,” placing the iconic Motorola “batwing” logo on all home, road and alternate jerseys for Spring Training, the regular season and postseason as well as the Nike MLB City Connect jersey, worn on select Fridays at Wrigley Field. Cubs fans will notice the new jersey patch on uniforms starting today, August 1, when the Cubs take on the St. Louis Cardinals at 7:05 p.m. CT.
“We took great care when it came to selecting a jersey patch partner and are thrilled to welcome back Chicago-based Motorola to the Cubs,” said Cubs Vice President of Corporate Partnerships Alex Seyferth. “When working through the jersey design, we put a lot of effort into making sure Motorola’s logo seamlessly integrated into the Cubs’ uniform, adjusting the colors of the batwing logo to match the Cubs brand. Through this partnership, we’re aligning two iconic Chicago brands through innovation and tradition.”
As part of the partnership, the Chicago-based telecom giant will have various in-ballpark signage elements including both the permanent and rotational signage behind home plate as well as several in-game features. To further engage with Cubs fans and the community, Motorola will utilize Cubs shortstop Dansby Swanson as a spokesperson and will have fundraiser sponsorship opportunities with Cubs Charities. Plus, with Motorola serving as the “Official Smartphone Partner” of the Cubs and Wrigley Field, the club’s social media channels will utilize the new motorola razr+ smartphone to capture social content.
“As a company committed to innovation and offering unique experiences, Motorola is thrilled to strengthen our North American sports portfolio through this strategic collaboration with the Chicago Cubs,” said Motorola North America President Rudi Kalil. "This partnership isn't just a milestone for Motorola and the Cubs; it represents Motorola’s broader commitment to enhance and grow our brand within the market and drive meaningful engagement with consumers. We’re confident that this partnership will propel us to new heights and further solidify our position in North America.”
Starting today, Motorola will have a permanent space at Gallagher Way next to the Cubs Team Store (3643 N. Clark St.). Named the “motorola razr room,” the space currently houses the Ryne Sandberg pop-up exhibit and includes opportunities to engage with Motorola’s newest devices. Come September, the motorola razr room will be transformed into the Chicago Cubs Hall of Fame pop-up exhibit featuring memorabilia from Aramis Ramírez and Kerry Wood’s baseball career.