Chicago Cubs and Kraft Heinz announce new multiyear partnership
CHICAGO – The Chicago Cubs and The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) today announced a new multiyear partnership, providing fans with even more ways to enjoy delicious and iconic Kraft Heinz products while at Wrigley Field.
As part of the partnership, HEINZ has been named the Official Condiment of the Cubs and Wrigley Field, with HEINZ Ketchup, Mustard, Relish and more available throughout the ballpark. Fans will also be able to enjoy and experience products from beloved brands including KRAFT Mac & Cheese, Philadelphia, Lunchables and Primal Kitchen as well as plant-based offerings from The Kraft Heinz Not Company LLC.
“With fun food offerings and Kids Sundays activities, our partnership with Kraft Heinz demonstrates our commitment to making Wrigley Field a family-friendly destination that celebrates special moments together,” said Cubs Vice President of Corporate Partnerships Alex Seyferth.
The partnership will also come to life as part of Kids Sundays at Wrigley Field. Starting Sunday, August 4, the concession stand located next to Section 120 will be converted into a KRAFT Mac & Cheese stand. Fans can build their own KRAFT Mac & Cheese bowl, choosing from a handful of different toppings to craft their own cheesy “mac hacks.” The stand will be open on Kids Sundays only, starting Sunday, August 4 through the remainder of the regular season.
“Kraft Heinz and the legendary Cubs franchise both have deep roots in Chicago, so we’re thrilled to partner to give fans an opportunity to enjoy our beloved brands’ signature offerings in new and delicious ways at iconic Wrigley Field,” said Peter Hall, President of Away From Home and Kraft Heinz Ingredients at Kraft Heinz. “Our purpose at Kraft Heinz is to make life delicious, and we aim to do that for every fan that visits the ballpark.”
Further, Clark the Cub will host a “Cooking with Clark” demonstration pregame at Gallagher Way Sunday, August 4, at 4 p.m. CT where he will whip up his favorite KRAFT Mac & Cheese combinations.
More information on where fans can experience Kraft Heinz products can be found in Wrigley Field’s concessions guide here.