The Atlanta Braves name Orangetheory® Fitness as its official fitness partner
ATLANTA (April 18, 2023) - Atlanta-based Honors Holdings, LLC (Honors), the world’s largest franchisee of Orangetheory Fitness studios, announces its partnership with defending National League East Champions, the Atlanta Braves. The franchisee has more than 35 studios in Metro Atlanta and 70 across the Southeast.
Orangetheory is a science-backed, technology-tracked workout designed to improve endurance and strength. Sessions combine high-intensity interval training (HIIT) and traditional cardio to help members reach their fitness goals. And since the workouts are built around the concept of heart-rate-based training, the workout is effective for all fitness levels.
“We’re thrilled to combine a championship-caliber team with a world class fitness program,” says Jamie Weeks, executive chairman and founder of Honors Holdings. “Orangetheory’s transformative workouts have something for everyone, and we’re looking forward to engaging with fans of the country’s longest continuously operating pro sports franchise throughout the upcoming season.”
As the official fitness partner of the Braves, Orangetheory Fitness will work closely with the ball club and associated stakeholders on campaigns and in-game activations throughout the season. Additionally, Orangetheory Fitness members will receive perks such as discounted tickets and more.
“We are excited to partner with Orange Theory Fitness and welcome their members to Truist Park,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate & Premium Partnerships. “They are a leader in the fitness industry, and we are proud to have them on our team.”
Honors owns and operates over 142 studios across the country, including the brand’s flagship studio in Manhattan. Its footprint includes Georgia, Kansas, Massachusetts, Mississippi, Nevada, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, Washington and Washington, D.C.
Additionally, Honors also supports more than 63 sub franchisee locations across 8 markets as an area representative for the franchisor.