Astros hit new heights with record-setting launch of Nike City Connect Space City uniforms
HOUSTON, Texas – The Houston Astros had a record-setting launch with their Nike City Connect Space City Uniforms, launched on Sunday, April 10.
Fans will see the new Space City uniforms in action for the first time tonight, Wednesday, April 20, at 5:40 p.m. CT against the Los Angeles Angels.
"We are excited and grateful that our fans and the city of Houston have embraced Space City, our first new uniforms in six years, said Anita Sehgal, Senior Vice President, Marketing and Communications, "The details and storytelling within the uniform is what really makes it special. Our Space City, City Connect uniforms are inspired by the spirit of Houstonians, while celebrating what makes us unique.”
The Astros had the best sales launch of any of the nine teams to unveil their City Connect uniforms thus far, with Space City Launch day sales beating the previous launch record by +329%.
Not only did the Space City launch set records in the Nike City Connect unveil space, but it also was a record-setting day in Astros Team Store history. The launch beat the 2017 World Series Champion Gold Rush event by +73%. It was also the Astros Team Store’s second-largest non-game day sales total ever. The only day better was the day after the Astros won the 2017 World Series.
The Space City launch was also larger than any regular season game day, besting Opening Day 2018 following the 2017 World Series win.
Jose Altuve’s jersey, the best-selling jersey from the Astros Team Store in 2021, was the most popular player jersey in the launch, followed by Alex Bregman and Yordan Alvarez. The amount of Jose Altuve jerseys sold on launch day was three times the previous team’s best-selling jersey from their City Connect launch. Overall, more than a quarter of Astros City Connect product sold on MLB Shop has been Jose Altuve gear.
The amount of City Connect Space City New Era On Field Fitted caps sold on the day of launch was a +422% increase to the previous record holder’s quantity on their City Connect launch.
Online sales were also record-setting for Space City. In the first two days of sales alone, the Astros sold 36% more online than the highest-selling City Connect team did for all of 2021. Space City was also MLB Shop’s highest sales for any City Connect day one launch, beating the previous record by over +100%.
Space City merchandise, including jerseys, hats and more are available at the Astros Team Store at Union Station, along with inside the ballpark at all merchandise locations during games. Fans will have access to a broad assortment of merchandise throughout the entire season.
After wearing them on-field for the first time today, the Astros will wear the Space City jerseys every Monday at home throughout the season. For more information on Space City Mondays, the uniforms and to buy tickets, visit Astros.com/SpaceCity