MLB partners with NBA, NHL on responsible gaming campaign

Major League Baseball has teamed up with the National Basketball Association (NBA) and National Hockey League (NHL) on a responsible gaming campaign called "Never Know What's Next."

The 30-second spot, which reminds fans that betting is a form of entertainment and should be done so responsibly, was made in collaboration with DraftKings, ESPN BET, Fanatics Sportsbook, FanDuel and the National Council on Problem Gambling.

The ad premieres on Tuesday night during the NBA’s In-Season Tournament game between the Cleveland Cavaliers and Philadelphia 76ers. It was also featured on MLB, NBA and NHL social platforms.

"We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB's senior vice president of business development. “It’s paramount that when our fans bet, they know how to do so responsibly -- and this initiative is just one small, but important, part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”