New Mets Connect program rewards fans' loyalty

NEW YORK -- The way the Mets see it, the fans come first. On Monday, the team unveiled Mets Connect, its first loyalty program. It is designed to reward the club’s fans with unique offerings and experiences while bringing them closer to the team they love.

Fans can join the program via the MLB Ballpark app to immediately begin earning points by scanning their digital membership card while making a transaction at Citi Field.

For the remainder of the 2024 season, fans can earn points through single-game ticket purchases, scanning tickets for entry to games, food and beverage purchases at Citi Field, merchandise purchases at the Team Store and playing interactive games on the Ballpark app. For example, the game Wordle is available on the app and fans can earn points by playing the game daily.

By earning points and moving up the program tiers, fans will be able to unlock free ticket and concessions benefits as well as redeem their points for a variety of rewards including VIP access to events, exclusive ballpark experiences and even a video appearance from the beloved Mr. & Mrs. Met, among other prizes.

“It’s rewarding you for doing things you already do as a fan and giving you access to more things,” said Andy Goldberg, chief marketing officer for the Mets. “For example, you buy a ticket to a game, you go to a game, you buy some food and beverage, those are things you naturally do anyway. We are now going to give you points and reward you and give you access to ways to redeem that for experiences or maybe a free bucket of popcorn or other things that basically says we value your loyalty.

“We value [the fans’] commitment to the Mets whether that’s in the ballpark or at home or playing some of the games that we have on the app. … We are going to give the fans greater things that make your Met fandom better. I think it’s important that we acknowledge, more than just through [the fans’] purchase, we value our relationship with them.”