Watch people all over New York City retire Derek Jeter's iconic No. 2 in a powerful new ad

On Sunday evening, the Yankees will retire Derek Jeter's number and enshrine him in Monument Park, a fitting send-off for an iconic career.
But after two full decades at shortstop in the Bronx, one ceremony wasn't going to be enough. So, in a new Budweiser ad, people all around New York -- from diners to movie theaters to subways -- retired their own No. 2s in honor of the Captain:

If you need us, we'll be watching highlights for the next 48 hours.